Mock Campaigns

Located in the heart of New York, having a SKIMS ad promoting new shape wear catered to the environmentally conscious consumer, with the key word “Deadstock”, will get people interested in the campaign.

This mock up of a billboard would attract a company like SKIMS because of the financial benefits of acquiring new customers at a large scale and it promotes new styles to existing customers.

Moss Magazine is an Australian Magazine that only features brands that are transparent about their sustainability efforts. Once the deadstock fabric SKIMS line is released, it could be promoted in a magazine like this. This would gain the trust of sustainability focused consumers after being endorsed by this magazine.

Create a hashtag for people to show different ways they wear their new SKIMS with deadstock fabrics. Showing different uses for the same clothing item promotes less consumption but a higher life cycle of the items.  

It gets Generation Z and Millennial customers involved and aware of the brand’s changes.