This was an assignment to create a deck on a campaign to make the brand SKIMS more sustainable by using deadstock fabric. These were some ideas I came up with about how the idea could be communicated to consumers.
Times Square MiFi Billboard
Located in the heart of New York, having a SKIMS ad promoting new shape wear catered to the environmentally conscious consumer, with the key word “Deadstock”, will get people interested in the campaign.
This mock up of a billboard would attract a company like SKIMS because of the financial benefits of acquiring new customers at a large scale and it promotes new styles to existing customers.
Moss Magazine Feature
Moss Magazine is an Australian Magazine that only features brands that are transparent about their sustainability efforts. Once the deadstock fabric SKIMS line is released, it could be promoted in a magazine like this. This would gain the trust of sustainability focused consumers after being endorsed by this magazine.
Create a hashtag for people to show different ways they wear their new SKIMS with deadstock fabrics. Showing different uses for the same clothing item promotes less consumption but a higher life cycle of the items.
It gets Generation Z and Millennial customers involved and aware of the brand’s changes.
Campaign promoting reusable diaper purchasing for new parents.
These are promotional examples from an assignment to create a marketing report for a new product line from the existing childrens’ snack company, Fresh Bellies.
This Instagram giveaway was created in order to increase engagement of current consumers, attract new customers when tagged in the post, get more people to use the hastag #GetGroovieWithASmoothie, and to promote going on family outings while staying nurished with their favorite snack!
This is a sample email of how our team planned to get current customers to try Smoothies. They were sent a 10% off coupon as well as the link to enter the Instagram giveaway to not only promote the product, but build the reach and traction of the Instagram.